According to data from market research institutions, the retail sales of small appliances in the global market in 2018 reached $ 101.8 billion (about 0.90 trillion RMB), reaching 22.0% of the total retail sales of the home appliance industry. In 2019, this proportion is still increasing. Expert forecasts, in 2019-2025, the CAGR (compound annual growth rate) of the small home appliance market is expected to reach about 6% -7%, which is an increase from 5.2% in 2014-2018. The small home appliance market has a large market, but leading brands account for only 20% -30% of the overall, and about 70% of the market share is shared by many small businesses. For new entrants, this market is very competitive, but more opportunities also exist.

In recent years, the market for traditional home appliances has gradually stabilized. People starts to show less interest in traditional products with complex functions, unclear target customers, and poor performance. In contrast, "Small but beautiful" products are becoming more popular in the market. "Small and beautiful" products are products whose functions are unique and superior and have very clear target customers. For example, when cleaning a mobile phone, people are more willing to choose a phone UV sterilizer box specially designed for mobile phone disinfection, rather than wiping the mobile phone with a conventional disinfectant that may damage the mobile phone. Therefore, the "small and beautiful" product trend has gradually become a new growth driver for the global small home appliance market.

As a professional manufacturer of personal healthcare appliances, ATYOU health tech focus on developing new cleaning appliances. Ultrasonic clear aligner cleaner, a 2019 new product of ATYOU health Tech, has been hailed as a "Small but Beautiful" personal cleaning appliance by many wholesale customers at international trade fairs, calling it an excellent option for 2020 small appliance products purchase.