According to data from market research institutions, the retail sales of small appliances in the global market in 2018 reached $ 101.8 billion (about 0.90 trillion RMB), reaching 22.0% of the total retail sales of the home appliance industry. In 2019, this proportion is still increasing. Expert forecasts, in 2019-2025, the CAGR (compound annual growth rate) of the small home appliance market is expected to reach about 6% -7%, which is an increase from 5.2% in 2014-2018. The small home appliance market has a large market, but leading brands account for only 20% -30% of the overall, and about 70% of the market share is shared by many small businesses. For new entrants, this market is very competitive, but more opportunities also exist. In recent years, the market for traditional home appliances has gradually stabilized. People starts to show less interest in traditional products with complex functions, unclear target customers, and poor performance. In contrast, "Small but beautiful" products are becoming more popular in the market. "Small and beautiful" products are products whose functions are unique and superior and have very clear target customers. For example, when cleaning a mobile phone, people are more willing to choose a phone UV sterilizer box specially designed for mobile phone disinfection, rather than wiping the mobile phone with a conventional disinfectant that may damage the mobile phone. Therefore, the "small and beautiful" product trend has gradually become a new growth driver for the global small home appliance market. As a professional manufacturer of personal healthcare appliances, ATYOU health tech focus on developing new cleaning appliances. Ultrasonic clear aligner cleaner, a 2019 new product of ATYOU health Tech, has been hailed as a "Small but Beautiful" personal cleaning appliance by many wholesale customers at international trade fairs, calling it an excellent option for 2020 small appliance products purchase.
With the coming shopping peak season in late 2019, the world global market is preparing for the most anticipated shopping period of the year. Recently, the Double Eleven Shopping Festival, initiated by China and now having a huge impact on the whole Asian market, has just ended. Black Friday and Christmas which are the traditional shopping festivals of western countries, are also coming soon and fully prepared now. Double 11 shopping festival is initiated by Taobao, which belongs to the Chinese e-commerce group Alibaba. The Double 11 has gradually developed into a shopping carnival of all online and offline markets in China and throughout Asia. The shopping festival's turnover is growing in a surprising high-speed year by year, from 2009 to present, and the sales results of every year indicates the next year shopping trends of Asian market. The 2019 Double 11 shopping festival is just ended, and the whole Chinese online market business volume has reached $58.3 billion (RMB 410.1 billion), with increase of 30.47%. Baby products are hot items in every platform. In this year Double 11, baby products' turnover has increased more than 100% in many eCommerce platforms, and some even reach 260%. Many baby brands achieve sales of $14.23 million (RMB 100 million) in about 1 hour. Some new changes are showed in this year shopping trends. Baby health electronics become hot in the baby products' market. electric baby steriliser, electric cleaning kit, and some special disinfection equipment get very notable growth in sales. Besides, the Black Friday and Christmas are coming soon. They are important shopping festival in western countries. According to some experts' prediction, the baby products will also be the hot sales in these western festivals. In some shopping carts of online customers', safer baby bottles sterilizer & dryer and other new baby electronics had been included for the deal day. It is believed that in this year-end shopping carnival of Western countries', there also will be a notable increase in baby products' sales. Previously, on the Hong Kong Electronics Fair, ATYOU Health Tech's new health-care electronic products had received praise from buyers worldwide. Many world-renowned baby brands have expressed great interest in ATYOU's patented high-efficiency bottle sterilizer and dryer. And they hope to carry out in-depth cooperation on this product next year.
Ogawa Group visited our factory in Haicang Dist., Xiamen, Fujian, China last week. With headquarter in Malaysia, the group has been leading in design, development and marketing of health and wellness equipment for more than 20 years. The group purchase team met us in HK Electronics Fair in Oct., and was highly impressed by the design and structural&appearance processing of our products. During the visit, the team again checked our smartphone UV sanitizer, ultrasonic denture cleaner, baby bottle sterilizer and dryer, taking some samples to show their sales team, so as to check market and present on their selling channels. After factory tour, the customer strengthens the confidence to work with us, through both direct product buying, and high precision mold and stable injection processing.
Xiamen Qiqiangsheng Moulds, the parent company of ATYOU Health Tech., had participated in the K Fair in Germany during 16th-23th, Oct., 2019. It is the World's No. 1 trade fair for plastics and rubber. All the ATYOU products including the sonic clear aligner cleaner, smartphone UV sanitizer, and baby bottle sterilizer and dryer were presented on the K fair. The molds of these products are all designed and manufactured by our parent company. And we receive many praises from visitors on the machining and production of these exclusive products. Having been engaged in manufacture for 20 years, Qiqiangsheng Moulds has established good and long-term production cooperation relationship with many European and American customers. During the exhibition, most European old customers visited us on-site, exchanging views on the current and future cooperation. One of the old customers is working with Qiqiangsheng Moulds in OEM, for a personally used sterilize device. Both parties have worked together on production improvement and design upgrade, helping the customer wining more than 80% of world market share in the specific industry. With more than 10 years' experience in sterilize electronics industry, our group is equipped with professional engineers, competitive supply chain and efficient production line. ATYOU Health Tech is always ready to offer you best solution for personal healthcare electronics design and manufacture.
According to the report of professional market research institutes, due to rising prevalence of dental malocclusion, more and more people are seeking tidy and beautiful teeth. Also, the industry has introduced new technology with high efficiency (such as 3D Print in Orthodontic), leading to rapid growth of global orthodontics market. In 2018, the market value reached $4.06 billion and is expected to reach $9.72 billion by 2026. The market compound annual growth rate (CAGR) is expected to reach 11.6%. The invisible orthodontics is a new popular market in recent years, and market share has increased year by year. Until now, 7 million people had used Invisalign or other clear aligners (invisible brace) to align their teeth. The market size of invisible orthodontics is expected to reach $7.26 billion by 2026 with a CAGR of 14.7%. The convenience and nice look of invisible braces are helping to expand their market share and make orthodontic dental products to be daily used items. Experts also predict that the rapid growth of the orthodontic market will also facilitate denture accessories consumption. Orthodontics accessories including Invisalign sonic cleaner, dental disinfection equipment, etc. will have a good development trend.
The 2019 Hongkong Electronics Fair Autumn Edition was a success to ATYOU Health Tech. We exhibited our latest new product-baby bottle UV sterilizer and dryer, which was warmly welcomed by customers. The device is a new concept for the baby care market, and customers are in great need of it to win more market share. They all comment that drying is important for baby bottles, but most of steam or microwave types don't have this function. Also, the device needs no water, very convenient handling, no high temperature risk. Furthermore, its small size is good looking and easy clean. Samples are sent to customers in the USA, Italy, UK, Israel, Japan and Russia for customers' checking. It is our great honor to work with the professional customers in baby care industries, and wish the new product brings a new business growth for all of them.
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