• May 07, 2026

In the previous article, we discussed “perceptible differentiation,” meaning product advantages that users can directly experience—from CMF, to high-frequency interaction details, to optimization of core performance efficiency. Together, these factors determine whether a product is “worth choosing.” However, in the real competitive environment of the appliance industry, being chosen alone does not...

• September 15, 2026

How to Define Clear Requirements for Successful Product Development The development of a new product often carries high expectations for a company entering a new market or proving a new concept. As market competition accelerates, launch windows are shrinking. Bringing a product efficiently from concept to mass production—while securing early-mover advantage—has become critical. Yet in practice, ma...

• October 13, 2026

For a custom product to be developed as intended and successfully brought to market, user needs analysis is an important step before development begins. Brands and buyers responsible for defining product requirements often conduct extensive market research to organize and summarize these needs. This research may include user interviews, surveys, focus groups, and market data analysis. However, if ...