• December 04, 2023

For most business brands, expanding product lines is an inevitable and crucial step in their development journey. The costs and risks associated with expanding product styles within a brand's existing category are relatively low. Venturing into entirely new product categories outside of one's expertise will involve establishing new production supply chains, testing market responses, and evaluating...

• January 09, 2024

The journey from the initial concept to the mass production of an outstanding product often involves extensive communication. As market competition intensifies, many brand companies opt to separate business from manufacturing, increasingly choosing to work with OEM manufacturing service providers. In many cases, brand companies delegate the development and improvement of new products to manufactur...

• January 07, 2025

In the competitive world of home appliance manufacturing, OEM (Original Equipment Manufacturing) and ODM (Original Design Manufacturing) are two of the most commonly used business models. Both offer unique advantages depending on the product development and manufacturing needs, but they differ significantly in terms of design ownership, production responsibilities, and the level of customization. ...