• December 04, 2023

For most business brands, expanding product lines is an inevitable and crucial step in their development journey. The costs and risks associated with expanding product styles within a brand's existing category are relatively low. Venturing into entirely new product categories outside of one's expertise will involve establishing new production supply chains, testing market responses, and evaluating...

• January 09, 2024

The journey from the initial concept to the mass production of an outstanding product often involves extensive communication. As market competition intensifies, many brand companies opt to separate business from manufacturing, increasingly choosing to work with OEM manufacturing service providers. In many cases, brand companies delegate the development and improvement of new products to manufactur...

• January 07, 2025

In the competitive world of home appliance manufacturing, OEM (Original Equipment Manufacturing) and ODM (Original Design Manufacturing) are two of the most commonly used business models. Both offer unique advantages depending on the product development and manufacturing needs, but they differ significantly in terms of design ownership, production responsibilities, and the level of customization. ...

• August 07, 2025

Throughout the product development and manufacturing process, reducing costs, improving efficiency, and maximising profitability are core goals for most buyers and brand owners. As a professional OEM/ODM cleaning appliances factory, we’ve been providing end-to-end manufacturing solutions to global clients for 20+ years. During that time, we’ve observed a recurring problem: when bringing new produc...

• September 18, 2025

The growing demand for customised products has become one of the major trends driving market growth today. As market competition intensifies and brands mature, developing customised or dedicated companion products is increasingly becoming one of the most effective ways for brands to achieve differentiation and profit growth. In particular, for products with distinctive designs, unique structures, ...

• October 20, 2025

Over the past few years, tariffs, geopolitical tensions, and platform changes have made the global trade environment increasingly unpredictable. In this context, “uncertain purchasing plans” have become a common headache for nearly all brand owners, product managers, and procurement professionals. When a new product first hits the market, sales are often difficult to predict. Seasonal products are...