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In the previous article, we discussed “perceptible differentiation,” meaning product advantages that users can directly experience—from CMF, to high-frequency interaction details, to optimization of core performance efficiency. Together, these factors determine whether a product is “worth choosing.” However, in the real competitive environment of the appliance industry, being chosen alone does not...
How to Define Clear Requirements for Successful Product Development The development of a new product often carries high expectations for a company entering a new market or proving a new concept. As market competition accelerates, launch windows are shrinking. Bringing a product efficiently from concept to mass production—while securing early-mover advantage—has become critical. Yet in practice, ma...
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