• December 04, 2023

For most business brands, expanding product lines is an inevitable and crucial step in their development journey. The costs and risks associated with expanding product styles within a brand's existing category are relatively low. Venturing into entirely new product categories outside of one's expertise will involve establishing new production supply chains, testing market responses, and evaluating...

• October 10, 2025

Eating more vegetables and fruit is a healthy dietary habit strongly recommended by nutritionists and public health organisations worldwide. According to reports from World Population Review and other institutions, obesity rates are becoming increasingly severe in many countries. Across Europe, national obesity rates range between 15% and 25%, with the United Kingdom at around 26.94%, while in the...

• October 20, 2025

Over the past few years, tariffs, geopolitical tensions, and platform changes have made the global trade environment increasingly unpredictable. In this context, “uncertain purchasing plans” have become a common headache for nearly all brand owners, product managers, and procurement professionals. When a new product first hits the market, sales are often difficult to predict. Seasonal products are...

• December 04, 2025

In any customised small appliance or electronic product development project that starts from scratch, the journey from industrial design drafts to final mass production is never a straight, smooth path. Instead, it is a structured process built on multiple rounds of prototype iterations and stringent validation. Whether it is an ODM project or an OEM development from ID to mass production, EVT, DV...